After more than 30 years of rapid development, the sheet metal market has shifted from sellers to buyers. It is no longer an era in which simply selling products can easily benefit. Consumers have become smarter and will shop around. The service has higher requirements. In this case, there is no longer a shortcut to profitability. If you want to retain customers, the plate companies must really take out the "heart-to-heart" service.

Pre-sales service of "going to the heart" In the case of basic protection of products, whether consumers have the desire to purchase or whether they will become loyal customers depends on the quality of service provided by the panel companies. In order to stimulate consumers' desire to buy and earn profits. First of all, pre-sales service should be patient, patiently answer any doubts raised by consumers; secondly, pre-sales services should be honest, to seek truth from facts to introduce consumers to product advantages; finally, pre-sales services must have skills, must skillfully grasp consumers Psychology and demand to retain customers.

The goal of “going to heart” in-sales service is to provide customers with the most cost-effective solution. The “going to heart” service is to enable consumers to buy the products they want and to make them consume. The process is very enjoyable. First, the sales staff must grasp the sales opportunities, and carry out effective sales control and tracking, and must have the determination to win the sales performance; Second, the sales staff should provide consumers with active, enthusiastic, caring and thoughtful sales services. Promote the relationship with consumers in a harmonious atmosphere; third, sales personnel must provide consumers with truly cost-effective products and services, so that consumers can enjoy consumption

After-sales service of "going to the heart" The quality of after-sales service directly affects consumers' secondary purchase behavior and loyalty, which is crucial. Therefore, the plate enterprises should provide high-quality after-sales service for consumers. First, the plate enterprises should clearly define the services that should be provided after the sale, such as the warranty period, the warranty content, the return requirements, etc., and provide additional attractive service content. Secondly, the plate enterprises should take the initiative to complete the contents of the after-sales service regulations they have made. Regardless of whether the consumers have requirements, they must talk about the high-quality after-sales service. Finally, after-sales service is also a major publicity. Positions, sheet companies should seize the opportunity to promote their own brand and improve corporate reputation while consumers are satisfied with after-sales service.

China Wood Industry Network Xiaobian believes that there is no shortcut to get the favor of consumers and obtain rich profits. The plate companies must provide pre-sales, sales and after-sales services that can take advantage of the current buyer's market. status.